Ford ASSET Program

Ford ASSET Program


What Is ASSET?  |  Why Now?  |  How To Participate

Why Now?

Those in the program receive instruction from trained professionals, both at the dealership and local community college, and earn a paycheque.

Two major factors have created a serious shortage of trained and certified automotive technicians. The first is the overall graying of the workforce. Technicians are retiring at rapid rate with no skilled technicians available to replace them. Combine that with technicians who have not kept pace with the rapid advances in technology, and you can see a very pronounced need.

The Ford ASSET program fulfills that need. Ford and Ford Lincoln dealerships recruit and support the best people in our industry to ensure that they can continue to provide high-quality service to our customers for years to come.

This translates into a job market that is hungry for certified automotive technicians. In 2008, all Ford ASSET program graduates were hired for full-time positions at one of approximately 440 Ford or Ford Lincoln dealerships across Canada.

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Yes, I consent to Ford of Canada's collection and use (by appropriate persons with a business need) of the information I have provided to improve its products and services and provide me with services, surveys or marketing material which may be of interest to me. For these purposes, this information may be shared with Ford Credit, my dealer(s) or the dealer who has responsibility for the market area in which I reside and we may use service providers outside Canada such as data processing, storage (in Dearborn, Michigan), hosting and call campaign services. To review Ford of Canada's Privacy Policy, including my right to access or correct my information, opt-out (deletion from marketing lists) and our service provider practices, please click here. If you have any questions you may also contact a Customer Service Representative at 1-800-565-FORD (3673).

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