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If you have any questions, comments, concerns or complaints about privacy and the handling of your personal information, please contact us at our Customer Relationship Centre (CRC), 1-800-565-FORD (3673). We are committed to working with you to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your personal information and are happy to respond to your questions and comments. If after contacting our CRC you still have unresolved concerns with respect to our handling of your personal information, please write to our Privacy Officer at:
If you have completed the above process and we have been unable to resolve your concern, you may file a complaint with the federal Privacy Commissioner of Canada or the appropriate provincial privacy officer. For more information, please go to http://www.privcom.gc.ca.
Ford of Canada collects, stores and uses information about you for the following reasons:
Monitoring of Contacts
When you contact our CRC or when we contact you, it is our general practice to monitor and/or record such contacts for staff training and quality assurance purposes.
Personal information is retained as long as required to fulfill these purposes. We have established retention policies and procedures to ensure that when the retention period expires, your personal information will be removed from our systems and destroyed in a secure manner.
We may collect the following types of customer information about you or relating to your automotive sales or service experience for the purposes set out above:
We obtain information directly from you such as when you complete our Customer Viewpoint surveys, participate in a contest, test drive, focus group or other research initiative, promotion, campaign or event, purchase roadside assistance or extended service plan or contact our CRC. We may also obtain information directly from you through our websites.
When you acquire a new or Quality Certified Ford, Lincoln or Mercury vehicle from our dealers, the dealer provides us with the following information about you and your vehicle to enable us to administer your purchase:
When you service your vehicle at our dealers, your dealer may also provide us with information regarding your service experience including your name, contact information, VIN, service date, and transactional information such as repair type, completion date, and odometer reading.
If you do not want us to use this information to contact you for sales or marketing purposes or to request you complete a survey with respect to your experience and would like to limit our use of this information solely to administration of your vehicle purchase or service, warranty, extended service plan, roadside assistance and resolving your concerns, please contact our CRC at 1-800-565-FORD (3673).
When you finance or lease a vehicle from Ford Credit, where you have provided your consent, Ford Credit provides us with your contact information and information about your finance or lease contract so that we may offer you automotive or financial services products that may be of interest to you. Please contact Ford Credit at its Customer Service Centre, 1-877-636-7316, if you no longer wish us to receive any personal information from Ford Credit about you.
To ensure our database addresses remain accurate, we also obtain address information from third party licensed data providers for National Change of Address and other authorized parties.
Through our websites, we collect nonpersonally identifiable information. This means that we do not track this information on an individual basis that identifies you but rather collect this information on an aggregate (or anonymous) basis that includes all site visitors. This information includes tracking the site pages that are visited or the amount of time spent on our site and information about your browser/system for technical troubleshooting purposes. Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the website. We collect aggregate information in order to compile aggregate and statistical data to help in website design and to identify popular features and measure site activity to allow us to update our site to better meet user wants and needs. We track page visits, perform site click through analysis, review peak site usage times and analyze layout and design. We may share these site metrics which are not personal information with our affiliated companies, service providers and others.
Our websites may also use session log data and nonpersonal data for the purpose of performing analytics on the user's experience while visiting the site. This analysis:
If you visit this website and "like" or share content via our social sharing capability you will be connecting to a third-party social media server (i.e. Facebook.com, Twitter.com). Ford of Canada may track on an aggregate level, the number of items "liked" or items on this website that you choose to share with the third-party social media site.
Our websites may use session and/or persistent "cookies", session logs, spot light ads/web beacons/GIF/pixel tags/banner ads or links to collect aggregate or other nonpersonally identifiable information about site visitors. We may also use third party advertising networks that serve ads to collect aggregate or other nonpersonally identifiable information about site visitors. A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable. There are a couple of different types of cookies. A session cookie is stored only on your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows or shut down your computer, the session cookie disappears forever. A persistent cookie is stored on your computer's hard drive until a specified date which could be tomorrow, next week, or ten years from now. Persistent cookies stay on your computer until either they expire, they are overwritten with newer cookies, or you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.
Our websites may use spot light ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information for example on a promotion, product or a newsletter, we may use web beacons to establish how many of the emails are actually opened. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. We may use web beacons to collect web usage analytics.
When you visit our site, the server housing the pages automatically generates a "session log". We use this information to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we are providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits.
Please keep in mind that if you disclose personally identifiable information through a chat room or message board or other public online forum, this information may be collected and used by others.
Our website may contain links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided, so that you can understand how those sites collect, use and share your information. We are not responsible for the privacy statements, content or data handling practices on other websites.
We do not share, sell or rent your personal information to third parties for their own use without your consent.
To improve our products and services, we share your name, contact information and vehicle details with third parties who contact you to conduct market research studies on our behalf or on an industry wide basis and are contractually bound to only use your personal information for that purpose.
We share with Ford Credit personal information that you have provided to us and Ford Credit may use this information to contact you regarding the administration of your lease and for marketing purposes.
You may wish to use the same account identification (e-mail address) for one or more Ford of Canada or Ford Motor Company websites (including syncmyride.com) or you may choose to create a new account. To facilitate this for you, when you provide your email address to us on registration with a Ford of Canada website, we check whether we already have an account with this email address and advise you. When you register with a Ford Motor Company website, we share with Ford Motor Company whether a Ford of Canada website account exists for the email address you have entered so that Ford Motor Company can advise you whether you may use an existing account.
You may decide that you do not want us to send you any further marketing or promotional communications or share your personal information with Ford Credit or Ford or Ford and Lincoln dealer(s). If this is the case, please contact our CRC at 1-800-565-FORD (3673). You may notify us at any time and your direction will be effective within 30 days. You may, however, no longer receive some offers or information of value to you. It is important for you to know that even if you choose to withdraw your consent, we will continue to use and disclose your personal information to meet legal and contractual obligations such as honour your warranty and send you recall notifications.
Safeguarding your personal information is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect your personal information which is stored in the United States and the Philippines from loss, misuse, theft or alteration. Customer personal information is only accessible by appropriate personnel who have a business need for this information. We provide training to educate our personnel about the our polices and procedures and appropriate handling of personal information. When you send personal information to our website, we use "Secure Socket Layers" (SSL) to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
We make reasonable efforts to keep your information up to date and accurate such as by using third party licensed data providers for National Change of Address and by updating our records with more current and accurate records from your dealer or Ford Credit. We encourage you, however, to contact our CRC at 1-800-565-FORD (3673) as often as necessary to keep your name, address and vehicle ownership information up to date.
You may contact our CRC at 1-800-565-FORD (3673) to review, correct, or update certain of your personal information which is easily accessible to our service representatives at the CRC. The information which may be accessible to our service representatives includes your name, address, current or past Ford or Lincoln vehicle ownership, vehicle information such as recalls, and previous contacts to the CRC.
If you wish us to undertake a more comprehensive search of our files, you may notify us in writing at:
You will be asked for sufficient personal information for us to verify your identity and the details about the personal information you are interested in prior to us processing your request. Information which may be accessible includes your contact information, demographic information, information about your current or past Ford or Lincoln vehicle ownership or service, vehicle information including recalls and customer satisfaction programs, financial and credit information about you shared with us by Ford Credit when you have provided your consent, and other information you may have provided to us. We will be unable to provide you with information which is exempt from disclosure such as personal information about another person, privileged information or confidential commercial information.
Service data recorders in your vehicle are capable of collecting and storing diagnostic information about your vehicle. This potentially includes information about the performance or status of various systems and modules in the vehicle, such as engine, throttle, steering or brake systems. In order to properly diagnose and service your vehicle, both we and service and repair facilities may access or share among them vehicle diagnostic information through a direct connection to your vehicle when diagnosing or servicing your vehicle. Additionally, when your vehicle is in for service or repair, Ford Motor Company, Ford of Canada and service and repair facilities may access or share among them data for vehicle improvement purposes.
Your vehicle is also equipped with an event data recorder (EDR). The main purpose of an EDR is to record, in certain crash or near crash-like situations such as an air bag deployment or hitting a road obstacle, data that may assist in understanding how a vehicle's systems performed. The EDR is designed to record data related to vehicle dynamics and safety systems for a short period of time, typically 30 seconds or less. The EDR in the vehicle is designed to record such data as:
These data can help provide a better understanding of the circumstances in which crashes and injuries occur. Note: EDR data are recorded by your vehicle only if a nontrivial crash situation occurs; no data is recorded by the EDR under normal driving conditions and no personal data or information (e.g. name, gender, age, and crash location) is recorded (see limitations regarding 911 Assist privacy information below). However, parties such as law enforcement could combine the EDR data with the type of personally identifying data routinely acquired during a crash investigation.
To read data recorded by an EDR, special equipment is required and access to the vehicle or the EDR is needed. In addition to the vehicle manufacturer, other parties, such as law enforcement, that have such special equipment, can read the information if they have access to the vehicle or the EDR. We do not access EDR information without obtaining consent, unless pursuant to court order or where required by law enforcement, other government authorities or other third parties acting with lawful authority. Other parties may seek to access the information independently of us.
Including to the extent that any law pertaining to EDR applies to SYNC© or its features, please note the following: once 911 Assist (if equipped) is enabled (set ON), 911 Assist may, through any paired and connected cell phone, disclose to emergency services that the vehicle has been in a crash involving the deployment of an airbag or, in certain vehicles, the activation of the fuel pump shut-off. Certain versions or updates to 911 Assist may also be capable of being used to electronically or verbally provide to 911 operators the vehicle location and/or other details about the vehicle or crash or personal information about the occupants to assist 911 operators to provide the most appropriate emergency services. If you do not want to disclose this information, do not activate the 911 Assist feature. See your SYNC© supplement for more information.
The Ford Works Solutions computer includes a feature "Delete Stored Items" which will delete all of your stored data and return the system to its original state. All personal files/programs, navigation data and paired phones/devices will be removed from the system. In the event that you sell your vehicle, you may wish to use this feature to clear the computer of all personal data.
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Note: AXZ Plan pricing information is not available on all Ford websites. In addition, some vehicles, trims or options you select may not qualify for AXZ Plans. Also, some dealers may choose not to participate in AXZ Plan pricing. Contact your local dealer to determine their level of participation in the Program and final vehicle pricing.
What happens if I close this site before I’m finished? If you close your window or tab, you must re-access the site through the AXZ Plan Pricing website to ensure that all eligible plan pricing is visible. If you need additional information concerning the AXZ Plans, please refer back to you’re AXZ Plan Pricing website for complete details.