Built Ford Proud image containing Sydney Sweeney, Kai Lenny, and Dee Bryant

They’re Not Just Drivers. They’re Driven.

We’re proud to know that our vehicles are the choice among those who don’t sit back and wait. But those who go out and make things happen. Those who inspire us. People like you. Demonstrating passion, ingenuity, courage — all in the spirit of Built Ford Proud.™
Featured spokespeople are paid for by Ford Motor Company.
      Close-up of Sydney Sweeney near a vintage Bronco® SUV

      Deep Family Roots Grew into a Lifelong Passion

      Watch Sydney Sweeney as she inspires others while restoring her vintage Bronco® SUV.
      Custom vehicle shown. Not available for sale.

      See Sydney’s Story

      Close-up of Kai Lenny holding a surfboard

      Finding the Strength in Himself While Helping Others

      From surfboards to Director of the Board, Kai Lenny is a champion.
      Boards not for sale.

      See Kai’s Story

      Close-up of Dee Bryant wearing a crash helmet

      Crashing Through Gender Roadblocks 

      Dee Bryant is a force to behold. Breaking stereotypes fueled by pure determination.
      Preproduction model shown. Available summer 2023.

      See Dee’s Story

      Actor. Influencer. Ford Lover.

      Sydney Sweeney learned to drive in her grandpa’s ’67 Ford F-100™ pickup. Since then, she’s developed a lifelong passion for Ford vehicles. Sydney feels right at home getting her hands dirty while restoring her vintage Bronco® SUV she proudly named “Cherry.” Along the way, inspiring women everywhere to follow their passions. 
          2023 Ford Bronco® SUVs parked in a field

          A Legacy that Spans Generations

          It’s the SUV that set the mold for all SUV’s. From a young age, a classic Ford Bronco® SUV was Sydney Sweeney’s dream vehicle. Now make one yours.
          *Always consult the Owner’s Manual before off-road driving. Know your terrain and trail difficulty and use appropriate safety gear.

          Explore the Bronco Lineup

          Surfer. Champion. Humanitarian.

          For big wave surfer, Kai Lenny, tackling a monster wall of water is all about timing. When the big waves roll in, he and his Ford pickup need to be ready to go. He also takes time to tackle another passion — building a charity.
              Kai Lenny fastening his surfboard in the bed of a Ford Super Duty® pickup

              Gear That Helps Get You to The Action

              Kai Lenny relies on Ford truck gear to help put him in the middle of the action. Browse Ford Accessories from bedliners, straps and more for all of life’s ventures.
              Boards not for sale. Due to high demand and global supply-chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Cargo and load capacity limited by weight and weight distribution.

              Browse Accessories