Mountain top with hills of uneven terrain and bronco logo

Ford Bronco: A Wild History

While today's Bronco makes for one thrilling adventure partner, this isn’t its first rodeo. In 1966, this new breed of off-road vehicle stampeded onto the scene and into wild hearts everywhere, setting the mould for the modern SUV.

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      Generation 1: The Original Ford “All-Purpose Vehicle”

      Information on this page was sourced from “Ford Bronco: A History of Ford’s Legendary 4x4” by Todd Zuercher.

       

      1966-1977
      • 1966 Ford Bronco Roadster Model

        Models: The Bronco Roadster

        The standard Bronco Roadster is an all-purpose vehicle without roof or doors. Smoothly contoured door openings give it a sporty appearance. Optional doors were available with or without glass and frame. Vinyl doors and a convertible top were also available on this model. The windshield may be folded down flat on the hood and locked in place. The standard seat is a bench type with ample room for three persons.
      • 1966 Ford Bronco Sport Utility Model

        Models: The Bronco Sport Utility

        The Sport Utility is the same as the standard Roadster except that it includes a short steel roof, metal side doors and roll-up windows to provide complete weather protection. The Sport Utility, along with the Roadster and Wagon, has a full-width 56-inch tailgate with a handy one-hand-operated latch. Wheelhousings are flat on top for extra convenience. The sturdy rooftop weighs only 70 pounds and is bolted on for quick and easy removal when desired.
      • 1966 Ford Bronco Wagon Model

        Models: The Bronco Wagon

        The Wagon has a full-length roof with upper body sides installed on the basic body. The two driver-passenger doors are steel with roll-up windows. The upper bodysides have large fixed windows. The rear liftgate also has a large fixed window and may be locked in the open position for ventilation. The tailgate may be left in the horizontal position for carrying long items. The entire enclosed area can be completely locked. The top and upper sides are bolted on and can be removed if desired.

        BRONCO HISTORY GALLERY

        Three 1969 Ford Broncos parked in a wilderness field while a group of people walk nearby
        Rear view of a 1967 Ford Bronco being driven up a hill
        The number 56 racing Ford Bronco being driven by Larry Minor and Rodney Hall in the 1969 Mexican 1000 race
        1966 Ford Bronco Roadster in Rangoon Red climbing a steep incline near a tall mountain range
        A man unloading wood from the back of a 1969 Ford Bronco Pickup in Lunar Green
        A 1967 Ford Bronco Sport interior with Parchment Vinyl driver and passenger bucket seats
        1967 Ford Bronco Pickup in Holly Green with a Wimbledon white roof and snowplow attachment
        A 1967 Ford Sport Bronco Wagon being driven on a dusty trail

        Designed to Go Wherever

        Bronco challenged the competition right out of the gate. The first generation offered advanced capability, stability and maneuverability, while its rugged good looks singled it out from the herd.
        • 1967 Ford Bronco full box section welded frame with front and rear box section cross members

          Engineered for the Ride

          Bronco came off the line ready to hit the trail. A coil spring front suspension provided a smooth ride (unusual for an off-road vehicle), and a radius arm design added durability and strength.
        • A 1967 Ford Bronco in Peacock Blue with a Camper Body being driven over rocky terrain

          Agile on the Trail

          A short wheelbase enabled Bronco to nail tight off-road manoeuvres that other vehicles would find tough to manage. With a turning diameter of 33.6 ft.—much lower than that of its peers—it could turn around in a small area and nimbly navigate obstacles in its path.
        • 1969 Ford Bronco pick up model with short roof in construction site

          Off-Road Prowess

          Bucking the status quo on yet another front, engineers amped up Bronco’s track width. This innovation gave it a stability advantage on any surface, from paved highways to hillsides. It also boasted excellent approach and departure angles, breakover angles and ground clearance.

          Born to Win

          Shortly after leaving the starting line, Bronco started grabbing the gold in off-road competitions. From its first appearance until today, Bronco has garnered more than its share of off-road racing wins and saddled up driving luminaries like Bill Stroppe, Parnelli Jones, Rod Hall, James Garner and many others.

           
          1970 Ford Bronco number 56 racing truck driven by Larry Minor and Rodney Hall

          The Inside Story: Packages 

          Bronco needs packages worthy of it go-anywhere design and capability. Below we highlight some of the packages that were crafted with the outdoor enthusiast in mind-without skimping on style and comfort.
          • 1972 Ford Bronco in Prairie Yellow

            Explorer Package

            1972 saw the introduction of the Explorer Package, which offered a more budget-conscious alternative to the Sport and Ranger options. It included select features from the other two packages, along with a unique Explorer badge on the glovebox and an Explorer spare tire cover.
          • 1973 Ford Bronco Wagon with full length roof and upper body sides

            Ranger Package

            In 1973, the Ranger Package infused Bronco with a luxury vibe. Design elements conveyed a premium feel without compromising the vehicle’s rugged edge. Exterior highlights included a spare tire cover with Bronco Ranger lettering and bucking horse logo, along with white vinyl striping on the body and hood.

             

            The interior offered stylish houndstooth vinyl seat upholstery, plus full colour-keyed carpeting, colour-keyed vinyl trim panels with sleek wood-tone accents, colour-keyed vinyl trim on rear quarter panels and colour-keyed instrument panel paint.
          • 1969 Ford Bronco Wagon with all steel full roof

            Sport Package

            Introduced in 1967, the Sport Package upped the Bronco style ante. Exterior highlights included an argent-painted grille with red Ford logo, bright trim surrounding the grille, headlamps and windows, plus bright-toned hubcaps, bumpers, taillamp bezels and drip rail moulding (on certain years). The bold exterior look was capped off with an exclusive Sport Bronco emblem on the fenders.

             

            On the inside, the Sport Package featured stylish extras like a chrome horn ring, pleated door panels with bright mouldings and parchment floor mat.
          • 1977 Ford Bronco with special decor package

            Special Décor Package

            Ford introduced the Special Décor Package in 1976 to send out the first-generation Bronco in style. Featuring a body-colour top, a contrasting stripe across the hood and body flanks, and a blacked-out grille and with headlamp rings. The package was a product of its times and foreshadowed the popular Free Wheeling packages in later years.
            1969 Bronco Roadster with rear seat bench and safety belts

            Seating Choices

            The first Bronco offered a variety of seating configurations: bench seat only, single bucket seat, two bucket seats only and bucket seats with a rear bench. Vehicles equipped with the bench or bucket seats without a rear seat featured a bulkhead behind the seat(s) to create a cargo compartment in the back.

            OLD SCHOOL ENTHUSIASTS

            Dig deep into some historical, all-purpose Bronco specifications.
            A family riding in a 1966 Ford Bronco Sport Wagon in Royal Maroon with Wimbledon White roof pulling a pop up camper trailer on a two trail in the mountains