2026 Ford Bronco Sport Buck-it List™ (the “Contest”)

The Contest is subject to all Canadian federal, provincial, and municipal laws.
 

Void where prohibited.
 

NO PURCHASE NECESSARY
 

1. Contest Sponsor: The 2026 Ford Bronco Sport Buck-It List™ Contest (the “Contest”) is sponsored by Ford Motor Company of Canada, Limited (the “Contest Sponsor”) and administered by Bond Brand Loyalty ULC (the “Contest Administrator”).
 

2. Eligibility: This Contest is open only to legal residents of Canada who (i) have reached the age of majority in their province of residence (either eighteen (18) or nineteen (19) years of age or older) at the time of entry;  and (ii) own or lease a Ford Bronco^® and/or Ford Bronco Sport^® SUV, any year or any model (each an “Entrant”, collectively “Entrants”).
 

Employees, representatives, dealers and agents (and their immediate families and those with whom they are domiciled) of the Contest Sponsor, the Contest Administrator, Facebook, and Instagram or their respective parent subsidiaries, affiliates, contest suppliers, judges, directors, officers, governors, agents, and their advertising and promotional agencies (altogether, the “Released Parties”) are not eligible to enter the Contest. Immediate family includes the husband, wife, son, daughter, brother, sister, mother, or father of an individual, regardless of where such individual resides. Entries are limited to individuals only; commercial enterprises and business entities are not eligible to enter the Contest.
 

3. Agreement to these Rules: This Contest will be run in accordance with these Rules, subject to amendment by the Contest Sponsor at any time, in its sole discretion. Entrants must comply with these Rules, and, by entering the Contest, will be deemed to have received and understood the Rules.

4. Contest Period: The Contest starts at 9:00 a.m. Eastern Time (“ET”) on Thursday, February 26, 2026, and continues until 11:59 p.m. ET on Tuesday, March 31, 2026 (the “Contest Period”).
 

5. How to Enter: No purchase necessary. For an eligible entry into the Contest during the Contest Period, Entrants must:
 

i. Be a registered account holder of Facebook or Instagram;

ii. Post an in-feed photo(s) or in-feed video(s) on their Facebook or Instagram account showing one (1) or more Buck-It List™ challenges being completed with the Entrant’s Bronco Sport® or Bronco® SUV;

iii. Tag only one (1) of the following accounts in the post: Ford of Canada (@FordCanada) or Ford Quebec (@FordQuebec).

There is a total of five (5) Buck-It List™ challenges available for Entrants to complete:

A Facebook or Instagram post that meets the entry requirements outlined above qualifies as one (1) entry submission into the Contest.  If an Entrant wishes to complete more than one Challenge, the Entrant must submit all of the Buck-It List^TM Challenges they completed in a single photo post or a single video/reel only. Limit of one (1) entry per Entrant.

All Entrants and entries are subject to the terms and conditions associated with creating and maintaining an Instagram or Facebook account, as well as the Facebook and Instagram privacy policies, which are at the sole discretion of Facebook and Instagram. The Contest is open to existing Facebook and Instagram account holders as well as new account holders.

In case of a dispute over the identity of an Entrant, the authorized account holder of the Facebook or Instagram profile used for a particular entry will be deemed to be the Entrant. "Authorized Account Holder" is defined as the natural person who is assigned to a Facebook or Instagram profile. The potential winner may be required to show valid proof of being the Authorized Account Holder of the Facebook or Instagram profile associated with their potentially winning entry. All entries become the property of the Contest Sponsor and will not be returned or acknowledged.

The Contest Sponsor reserves the right, in its sole discretion, to disqualify any individual found: (i) to be tampering with the entry process or the operation of the Contest; (ii) to be acting in violation of the Rules; or (iii) to be engaging in any other offensive conduct that jeopardizes the integrity and/or administration of the Contest, which shall be determined at the Contest Sponsor’s sole discretion.

6. Submission Conditions: In the sole and absolute discretion of the Contest Sponsor:
 

a) Submissions must adhere to vehicle Owner’s Manual if a vehicle will be shown in the submission. Always consult the Owner’s Manual before off-road driving, know your terrain, and trail difficulty, and use appropriate safety gear. Follow all laws and drive on designated off-road trails and recreation areas;

b) Any photos or videos must be captured only when the vehicle is safely parked with the engine off. At no time may Entrants operate a vehicle for the purpose of creating a submission;

c) Submission materials must be created in a safe and lawful manner and must not endanger property and/or persons;

Submission materials must not:

d) Use any artificial intelligence (“AI”) in a photo or video submission either in whole or in part.  Any submissions that have used AI including, without limitation, to generate, enhance or amend a photo or video shall be disqualified from entry;

e) Submissions relating to a real person cannot contain misrepresentations or false or misleading information and must be accurate and true;

f) Contain defamatory words/statements (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group);

g) Threaten any person, place, business, or group;

h) Disparage any persons or organizations, especially those associated with the Released Parties;

i) Invade or infringe the privacy rights, copyrights, trademarks, rights of publicity or other intellectual property or other rights of any person, firm, or entity (other than the Entrant and those from whom they have obtained appropriate consents);

j) Constitute unsolicited advertising or promotion in any form, including, without limitation, the promotion or inclusion of the address of other websites or the promotion of any product or service;

k) Contain / references (as applicable) material that is in any way unlawful, in violation of or contrary to all applicable federal, provincial or municipal laws and regulations where the submission is created;

l) Contain/references (as applicable) material that is inappropriate, indecent (including but not limited to nudity or pornography), profane, obscene, hateful, tortuous, slanderous or libelous;

m) Contain/reference (as applicable) any persons or organizations without their prior express written permission;

n) Show any vehicle being used in an unsafe way to endanger Entrant or others (collectively the “Submission Conditions”).
 

The Contest Sponsor reserves the right, in its sole discretion, to (a) revise the submission materials or request the Entrants to revise and resubmit the submission materials in order to make such submission compliant with these Submission Conditions, (b) remove/untag any submission materials which are deemed inappropriate according to the Contest Sponsor in its sole discretion; and (c) disqualify any individual who is found: (i) to be tampering with the entry process or the operation of the Contest; (ii) to be acting in violation of the Rules; or (iii) to be acting in an un-sportsmanlike or disruptive manner; (iv) to be in violation of any of the Submission Conditions specified above; or (v) to be engaging in any other offensive conduct that jeopardizes the integrity and/or administration of the Contest, which shall be determined at the Contest Sponsor’s sole discretion. Entries depicting, suggesting or promoting unsafe, illegal, or distracted driving practices will be disqualified in the Sponsor’s sole discretion.
 

7. Contest Sponsor’s Use of Submissions and Indemnity: By entering this Contest, Entrant represents and warrants to the Contest Sponsor that the Entrant’s submission complies with these Rules, including the Submission Conditions, and that their submission materials do not contravene or infringe on anyone else’s copyright or intellectual property.

The Contest Sponsor may, in its sole discretion, elect to use, in whole or in part, any submission materials (comments, photos, videos, etc.) submitted into this Contest, and Entrant grants to the Contest Sponsor (and its designees) a royalty-free, irrevocable, perpetual, non-exclusive right and license to use, reproduce, modify, publish, create derivative works from, and display such Submission, in whole or in part, on a worldwide basis, and to incorporate the Submission into other works, in any form, media, or technology now known or later developed, including for its own future advertising and/or promotional purposes without compensation, unless otherwise prohibited by law. Any Entrant submitting such materials forfeits any further copyright or similar claims to same including waiving any moral rights or similar claims to the same in the entry. If requested, Entrant will sign documentation for Sponsor or its designees to make use of the non-exclusive rights Entrant is granting to use the Submission, as well as a waiver of moral rights in the Submission.
 

If the content of an Entrant’s submission is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, Entrant shall, at their sole expense, defend or settle against such claims. Entrant shall indemnify, defend, and hold harmless the Contest Sponsor, Contest Administrator, as well as their respective subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers,  from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which the Contest Sponsor may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right.
 

8. Prize: There is a total of one thousand four hundred and fifteen (1,415) prizes available to be won. Entrants who submit eligible submissions showing one (1) or two (2) Challenges completed will be entered into a draw for a chance to win a Tier 1 prize. Entrants who submit eligible submissions showing three (3) or more Challenges completed will be entered into a draw for a chance to win a Tier 2 prize.  Prizes consist of:

If, at the time a prize is redeemed or awarded, the actual prevailing retail purchase price for the prize is less than the approximate retail value stated in advertising and promotion materials, and/or in these Rules, the prize winner will not be entitled to any difference. The Contest Sponsor reserves the right to provide a prize that may not be exactly as shown in Contest-related publicity materials.

9. Prize Substitution: The prize is non-exchangeable, non-transferable, non-refundable, has no cash-surrender value, and must be accepted as awarded with no substitutions. The Contest Sponsor reserves the right, in its sole discretion, to substitute and/or modify the prize with (a) prize(s) of equal or greater value for any reason.

10. Winner Determination: After the conclusion of the Contest Period, on Friday, April 3, 2026 at 12:00 p.m. ET, one thousand four hundred (1,400) potential Tier 1 prize winners and fifteen (15) potential Tier 2 prize winners will be selected through a random draw in Toronto, ON by a representative of the Contest Sponsor from among all eligible entries received during the Contest Period, with prize tier eligibility determined by the number of Buck-It List^TM Challenges completed by each Entrant.
 

Each Entrant shall be eligible to win only one (1) prize during the Contest Period. The odds of being selected as a potential winner are dependent upon the total number of eligible entries received in the Contest Period.
 

11. Winner Notification: A representative of the Contest Sponsor will contact the potential winners via the social media handle used for their entry within forty-eight (48) hours following the conclusion of the random draw and review of eligible submissions (“Winner Notification”). If any potential winners cannot be contacted within forty-eight (48) hours of the first attempt to contact (including failing to reply to the Winner Notification) or, if contacted, do not claim their prize, or do not meet all of the Contest conditions outlined in these Rules, including the requirements listed in Section 12, the “Winner Conditions” section below, the potential winner will be disqualified and forfeit their prize, and another random draw will take place to determine another potential winner, who will be subject to disqualification in the same manner. This process will continue until contact is made with a selected Entrant who meets the Contest requirements or until there are no more eligible entries, whichever comes first.
 

The Contest Sponsor is not responsible for failed attempts to notify any selected Entrant.  Upon prize forfeiture, no prizes or other compensation will be given.
 

12. Winner Conditions: To be declared a winner, the selected Entrant must first: (i) have complied with, be in compliance with, and continue to comply with these Rules; (ii) correctly answer a time-limited mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, to be administered at the time of the Winner Notification (unless specified otherwise by a representative of the Contest Sponsor); and (iii) for Tier 2  only, sign and return a Declaration of Eligibility and Release form within a period of time specified by the Contest Administrator. If a potential winner(s) does not meet all the Contest requirements, refuses to provide the contact information requested by the Contest Administrator and/or does not sign and return the Declaration of Eligibility and Release form to the Contest Administrator within the specified time, the potential winner will forfeit their prize.
 

13. Prize Distribution: Once confirmed as the winner, Tier 1 prize winners will receive their prize via mail by the Contest Administrator within two (2) months of the Contest close. Winner shall bear all risk of loss or damage to the prize after it has been delivered to the specified delivery site.
 

Tier 2 prize winners will be matched with a local Ford dealer within a radius no more than fifty (50) kilometres from the winner’s home base or the closest dealer if there is no dealer within fifty (50) kilometres. Winners for Tier 2 prizes will be required to select their Ford Accessories no later than thirty (30) days from the Contest close date. Tier 2 prizes are subject to availability and includes the product and its installation at their local Ford dealer. The Contest Sponsor (or its representative) and dealers will advise delivery time according to availability. No responsibility is assumed by the Contest Sponsor, Contest Administrator, prize supplier(s) and all affiliated companies for any prize after it has been shipped or selected.  The Contest Sponsor, Contest Administrator, prize supplier(s) and all affiliated companies make no representations or warranties of any kind concerning the prizes.
 

Unclaimed Prizes will not be awarded. Failure to redeem a prize (or prize portion) will result in forfeiture of the prize and unused portions of a prize have no cash value. Winner bears all risk of loss or damages to prizes after delivery. Unused prizes will not be replaced by the Contest Administrator or Contest Sponsor.
 

14. Tampering: All entries that are incomplete, illegible, damaged, irregular, have been submitted through illicit means, or do not conform to or satisfy any condition of the Rules may be disqualified by the Contest Sponsor, in its sole discretion. The Contest Sponsor takes no responsibility for lost, stolen, delayed, damaged, misdirected, late or destroyed entries, typographical or other production errors, or any errors or omissions in printing or advertising related to this Contest, as applicable.
 

Any attempt by any Entrant to submit more than the stated maximum number of entries by using multiple/different names, e-mail addresses, identities, registrations and logins, or any other methods will void that person’s entry and eligibility to win a prize and that Entrant will be disqualified from the Contest and, at the sole discretion of the Contest Sponsor, any of the Contest Sponsor’s other promotions. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, contest entry services) will void all entries by that Entrant.
 

The Contest Sponsor assumes no responsibility for failure of the Internet or any website during the Contest, for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail or traffic congestion on the Internet or on any website, or any combination thereof including any injury or damage to an Entrant’s or any other person’s computer or mobile device related to or resulting from participation in the Contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws. Should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.
 

15. Modification/Termination: Subject to applicable law, the Contest Sponsor reserves the right, in its sole discretion and without liability, to terminate or suspend the Contest, in whole or in part, or to modify the Rules of the Contest, at any time, without notice, if fraud, technical failures including any network server or hardware failure, viruses, bugs, errors in programming, or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupts the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest, as contemplated by these Rules, or for any other reason at the sole discretion of the Contest Sponsor. In such event, the Contest Sponsor may, in its sole discretion, choose to select (a) winner(s) from among all eligible entries received up until the time of cancellation, termination, modification, or suspension. The Contest Sponsor reserves the right, in its sole discretion, to add additional prizes to the Contest prior to the Contest closing date.

16. Privacy: The Contest Sponsor, including any of its representatives, is collecting personal data about Entrants solely for the purpose of administering this Contest and, if an Entrant should so elect, to communicate with Entrants about the Contest Sponsor’s products/services/offers. Please see the Contest Sponsor’s Privacy Policies located at www.ford.ca/help/privacy for information on the policy towards maintaining the privacy and security of user information.
 

17. Publicity: By accepting a prize, each winner agrees that the Released Parties and their respective designees may use their name, social media handle, photographs, videos, likenesses, city of residence, biographical information, prize information and/or statements about this Contest for advertising and/or publicity purposes in any and all media (now or hereafter known) throughout the world, in perpetuity, without compensation, notification, or permission, unless otherwise prohibited by law.
 

18. Limitation of Liability and Release: By entering this Contest, each Entrant will forever release and hold harmless the Released Parties from any and all liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, in connection with: (i) the Entrant’s participation in the Contest or while preparing or participating in any Contest-related activity; (ii) the acceptance, possession, use or misuse of any prize (or prize portion) or while preparing or participating in any prize-related activities; (iii) the administration of the contest including (without limitation) the selection of prize winners or the distribution of prizes awarded in this contest; (iv) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (v) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (vi) unauthorized human intervention in any part of the entry process or the Contest; and (vii) electronic or human error in the administration of the Contest or the processing of entries.
 

19. Construction: All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of Entrants and the Contest Sponsor in connection with the Contest shall be governed by, and construed in accordance with, the laws of the Province of Ontario, without giving effect to its conflict of law rules and provisions. Unless prohibited by local law, all Entrants consent to the jurisdiction and venue of the Province of Ontario. All Entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the laws of and the jurisdiction of the federal courts of Canada and provincial courts of the Province of Ontario, and hereby waive the jurisdiction of any other court that now or in the future could be considered competent for any reason. The venue shall only be Toronto, Ontario. Contest entrants further hereby waive any right to a trial by jury with respect to any lawsuit or judicial proceeding arising from or relating to this Contest. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. If any provision is determined to be invalid or otherwise unenforceable, these Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. For Québec residents only: The parties attorn to the jurisdiction of Quebec and these Terms shall be governed by and interpreted in accordance with the laws of the province of Québec and the laws of Canada applicable therein.
 

20. Social Media Platforms: This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook, Instagram, or any other social media platform. Facebook, Instagram, and all other social media platforms are completely released of any and all liability by each Entrant in this Contest. Any questions, comments or concerns about the Contest must be directed to the Contest Sponsor and not Facebook, Instagram, or any social media platform.  In addition to these Rules, Entrants must also follow all required guidelines, rules and regulations applicable to the social media platform of their respective selection to enter the Contest.

21. Language: In the event of any discrepancy or inconsistency between the English language version and the French language version of these Rules, the English version shall prevail, govern and control. For Québec residents only: You acknowledge that a French version of these Rules has been provided to you. Vous reconnaissez qu’une version française des présentes modalités vous a été remise.