The Contest is subject to all Canadian federal, provincial, and municipal laws.
Void where prohibited.
NO PURCHASE NECESSARY
1. Contest Sponsor: The Contest is sponsored by Ford Motor Company of Canada, Limited (“Ford” or the “Contest Sponsor”) and administered by Bond Brand Loyalty ULC (“Bond” or the “Contest Administrator”).
This Contest will be run in accordance with these Rules, subject to amendment by the Contest Sponsor at any time, in its sole discretion. Entrants must comply with these Rules, and, by entering the Contest, will be deemed to have received and understood the Rules.
2. Contest Period: The Contest starts at 1:00 p.m. Eastern Time (“ET”) on Monday, November 10, 2025, and continues until 11:59 p.m. ET on Monday, December 8, 2025 (the “Contest Period”).
3. Eligibility: This Contest is only open to legal residents of Canada, who are at least eighteen (18) years of age and hold a full and valid driver’s license appropriate to their province or territory of residence at the time of Contest entry, with no previous DUI offences (each an “Entrant”, collectively “Entrants”). Employees, representatives, and dealers (and their immediate families and those with whom they are domiciled) of the Contest Sponsor, the Contest Administrator, Facebook, Instagram, TikTok and of their respective parent subsidiaries, affiliates, contest suppliers, judges, directors, officers, governors, agents, and their advertising and promotional agencies (altogether, the “Released Parties”) are not eligible to enter the Contest. Immediate family includes the husband, wife, son, daughter, brother, sister, mother, or father of an individual, regardless of where such individual resides.
4. How to Enter: No purchase necessary. To participate in the Contest during the Contest Period, Entrants must complete the following steps to submit one (1) eligible entry into the Contest:
i. Be a registered account holder of Facebook, Instagram or TikTok (each, a “Selected Platform”);
ii. Follow Ford of Canada or Ford Quebec on a Selected Platform (social media handles on all platforms are @FordCanada or @FordQuebec);
iii. Like” the ‘Maverick Contest’ post, which will be made on November 10, 2025, (the “Contest Post”) on Facebook and Instagram only;
iv. Comment on the Contest Post in the comment section with an answer to: “The time you needed a truck the most” and include the hashtag #FordMaverick; and
v. Consent to participate in a promotional shoot showcasing how the participant will use the Maverick truck if they are declared a winner.
A Facebook, Instagram or TikTok post that meets the submission conditions outlined above, otherwise complies with these Rules during the Contest Period qualifies as one (1) entry per participant into the Contest.
There is a limit of only one (1) entry per person, regardless if a person entered using more than one (1) Facebook, Instagram or TikTok account.
The time and date shown in the first post by a participant in one (1) of Facebook, Instagram or TikTok will be the official time stamp for determining the validity of each entry.
Entries from Instagram, Facebook and TikTok users with “private” or “protected” profiles/accounts (i.e., user has set their account so that only people the user has approved can view their updates) cannot and will not be accepted for entry into the Contest.
All Entrants and entries are subject to the terms and conditions associated with creating and maintaining an Instagram, Facebook or TikTok account, as well as the Facebook, Instagram and TikTok privacy policies, which are at the sole discretion of Facebook, Instagram and TikTok. The Contest is open to existing Facebook, Instagram and TikTok account holders as well as new account holders.
To participate in the Contest, you must have a valid Facebook, Instagram, or TikTok account that is in good standing. If you do not have an account, visit www.facebook.com; www.tiktok.com; or www.instagram.com and register in accordance with the enrollment instructions for an account.
In case of a dispute over the identity of an Entrant, the authorized account holder of the Facebook, Instagram or TikTok profile used for a particular entry will be deemed to be the Entrant. "Authorized Account Holder" is defined as the natural person who is assigned to a Facebook, Instagram, or TikTok profile. The potential winner may be required to show valid proof of being the Authorized Account Holder of the Facebook, Instagram, or TikTok profile associated with their potentially winning entry.
All entries become the property of the Contest Sponsor and will not be returned or acknowledged.
The Contest Sponsor reserves the right, in its sole discretion, to disqualify any individual found: (i) to be tampering with the entry process or the operation of the Contest; (ii) to be acting in violation of the Rules; or (iii) to be engaging in any other offensive conduct that jeopardizes the integrity and/or administration of the Contest, which shall be determined at the Contest Sponsor’s sole discretion.
5. Submission Conditions: The Contest Sponsor may, in its sole discretion, elect to use, in whole or in part, any submission materials (comments, photos, etc.) submitted into this Contest for its own future advertising and/or promotional activities, without notice or compensation and any Entrant submitting such materials forfeits any further copyright or similar claims to same. Each Entrant warrants to the Contest Sponsor and its affiliates that their submission materials do not contravene or infringe on anyone else’s copyright or other intellectual property. Submission materials must not, in the sole and absolute discretion of the Contest Sponsor:
a) contain defamatory words/statements (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group);
b) threaten any person, place, business, or group;
c) disparage any persons or organizations, especially those associated with the Released Parties;
d) invade or infringe the privacy rights, copyrights, trademarks, rights of publicity or other intellectual property or other rights of any person, firm, or entity (other than the Entrant and those from whom they have obtained appropriate consents);
e) constitute unsolicited advertising or promotion in any form, including, without limitation, the promotion or inclusion of the address of other websites or the promotion of any product or service;
f) contain material that is in any way unlawful, in violation of or contrary to all applicable federal, provincial or municipal laws and regulations where the submission is created;
g) contain material that is inappropriate, indecent (including but not limited to nudity or pornography), profane, obscene, hateful, tortuous, slanderous or libelous; and
h) reference any persons or organizations without their prior express written permission (collectively the “Submission Conditions”).
i) The Contest Sponsor reserves the right, in its sole discretion, to
a) revise the submission materials to request the Entrants to revise and resubmit the submission materials in order to make such submission compliant with these Submission Conditions,
b) remove any submission materials which are deemed inappropriate according to the Contest Sponsor in its sole discretion; and
c) disqualify any individual who is found:
i) to be tampering with the entry process or the operation of the Contest;
ii) to be acting in violation of the Rules; or
iii) to be acting in an un-sportsmanlike or disruptive manner;
iv) to be in violation of any of the Submission Conditions specified above; or
v) to be engaging in any other offensive conduct that jeopardizes the integrity and/or administration of the Contest, which shall be determined at the Contest Sponsor’s sole discretion.
6. Prize: There is one (1) prize available to be won in Canada consisting of a fixed amount of $45,000 CAD to be applied towards a purchase of an in-stock 2025 Ford Maverick from a Ford of Canada dealership, as selected by the confirmed winner (the "Prize").
Approximate retail value of the Prize is $45,000 CAD, including costs for destination & delivery and air tax fees, and sales taxes (the "Value"). Only the Value amount will be applied towards the purchase of the eligible vehicle selected. Any amounts above the Value are the sole obligation of the Prize winner. If the winner is unable to pay for any additional cash consideration above the Value then the Prize is forfeited to that winner and another winner shall be selected.
The winner will be solely responsible for any and all other incidental costs, expenses, and taxes which are not specifically referred to herein as part of Prize description above, including but not limited to: licensing, insurance, registration, add-on packages, optional extended warranties, maintenance plans, and all other costs incurred in obtaining (e.g., transportation) or using the Prize. The Prize winner will not be entitled to any difference between actual and the approximate retail value of the Prize.
The winner of the Prize must have satisfactory proof of insurance in order to take possession of the Prize.
Prize may not be exactly as shown in Contest related publicity materials.
7. Prize Substitution: The Prize is non-exchangeable, non-transferable, non-refundable, has no cash-surrender value, and must be accepted as awarded with no substitutions. The Contest Sponsor reserves the right, in its sole discretion, to substitute and/or modify the Prize with (a) prize(s) of equal or greater value for any reason.
8. Winner Determination: After the conclusion of the Contest Period, on December 12, 2025, at 12:00 p.m. ET, one (1) winner will be selected via a panel of judges, as selected by the Contest Sponsor, based on their submission. The panel will evaluate all eligible submissions based on quality of submissions against the weighted criteria below as it relates to when the participant needed a truck and what problem having a Ford Maverick could have or could solve for them.
Evaluation Criteria |
Weight |
1. Relevance. How well the submission addresses when the participant needed a truck and what problem the Ford Maverick could have helped or could solve for them. |
80% |
2. Clarity & Impact. Clarity, tone, and overall impact of the comment. |
10% |
3. Creativity. Originality and creativity in expressing the story or scenario. |
10% |
Total Score (Maximum) |
100% |
9. Winner Notification: The Contest Administrator will contact the potential winner via the social media handle used for their entry within 48 hours following the conclusion of the panel’s evaluation of eligible submissions (“Winner Notification”). If the potential winner cannot be contacted within forty-eight (48) hours of the first attempt to contact (including failing to reply to the Winner Notification) or, if contacted, does not claim their prize, or does not meet all of the Contest conditions outlined in these Rules, including the requirements listed in Section 11, the “Winner Conditions” section below, the potential winner will be disqualified and forfeits their prize, and the next highest ranked submission will be chosen and who will be subject to disqualification in the same manner. This process will continue until contact is made with a selected Entrant who meets the Contest requirements or until there are no more eligible entries, whichever comes first.
The Contest Sponsor is not responsible for failed attempts to notify any selected Entrant. Upon prize forfeiture, no compensation will be given.
In the event of a tie, the submission with the higher combined score in the Relevance and Clarity & Impact categories will be the selected winner.
10. Prize Distribution: Once confirmed as the winner, the winner must take delivery of the vehicle from any Ford of Canada dealership in Canada. The winner will have the opportunity to select options and accessories of the Prize vehicle, subject to availability, at the winner’s sole expense. The winner is solely responsible for any and all other incidental costs, expenses, and taxes which are not specifically referred to herein as part of the Prize description above, including but not limited to: licensing, insurance, registration, and all other costs incurred in claiming, registering or using the Prize. The winner may have to wait a reasonable amount of time after selection and after receipt of the fully executed Declaration and Release Form. Once the winner has been notified that the Prize vehicle ordered is at the winner’s local Ford of Canada dealership for delivery (“Delivery Notice”), they must take possession of the vehicle within six (6) months of such Delivery Notice or the Prize vehicle will be forfeited and there will be no liability to the Contest Sponsor or Contest Administrator in the event this occurs. Upon pick up of the vehicle, the winner shall also participate in the promotional video at a mutually convenient time. The winner shall bear any risk of loss or damage to the vehicle after it has been delivered to the specified delivery site.
11. Winner Conditions: To be declared the winner, the selected Entrant must first: (i) have complied with, be in compliance with, and continue to comply with the Rules, including participation in the promotional video; and (ii) sign and return a Declaration of Eligibility and Release form within a period of time specified by the Contest Administrator. If a potential winner does not meet all of the Contest requirements, refuses to provide the contact information requested by the Contest Administrator or does not sign and return the Declaration of Eligibility and Release form to the Contest Administrator within the specified time, the potential winner will forfeit the Prize.
12. Tampering: All entries that are incomplete, illegible, damaged, irregular, have been submitted through illicit means, or do not conform to or satisfy any condition of the Rules may be disqualified by the Contest Sponsor, in its sole discretion. The Contest Sponsor takes no responsibility for lost, stolen, delayed, damaged, misdirected, late or destroyed entries, typographical or other production errors, or any errors or omissions in printing or advertising related to this Contest, as applicable. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, Contest entry services) will void all entries by that Entrant.
The Contest Sponsor assumes no responsibility for failure of the Internet or any website during the Contest, for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail or traffic congestion on the Internet or on any website, or any combination thereof including any injury or damage to an Entrant’s or any other person’s computer or mobile device related to or resulting from participation in the Contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws. Should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.
13. Modification/Termination: Subject to applicable law, the Contest Sponsor reserves the right, in its sole discretion and without liability, to terminate or suspend the Contest, in whole or in part, or to modify the Rules of the Contest, at any time, without notice, if fraud, technical failures including any network server or hardware failure, viruses, bugs, errors in programming, or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupts the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest, as contemplated by these Rules, or for any other reason at the sole discretion of the Contest Sponsor. In such event, the Contest Sponsor may, in its sole discretion, choose to select (a) winner(s) from among all eligible entries received up until the time of cancellation, termination, modification, or suspension. The Contest Sponsor reserves the right, in its sole discretion, to add additional prizes to the Contest prior to the Contest closing date.
14. Privacy: The Contest Sponsor, including any of its representatives, is collecting personal data about Entrants solely for the purpose of administering this Contest. Please see the Contest Sponsor’s Privacy Policies located at www.ford.ca/help/privacy for information on the policy towards maintaining the privacy and security of user information.
15. Publicity: By accepting the Prize, the winner agrees that the Released Parties and their respective designees may use their name, social media handle, photographs, videos, likenesses, city of residence, biographical information, Prize information and/or statements about this Contest for advertising and/or publicity purposes in any and all media (now or hereafter known) throughout the world, in perpetuity, without compensation, notification, or permission, unless otherwise prohibited by law.
16. Release and Liability: By entering this Contest, each Entrant forever release and hold harmless the Released Parties from any and all damages, injuries, death, loss, or liability to person or property, due in whole or in part, directly or indirectly, by reason of entering the Contest, the acceptance, possession, use or misuse of the Prize, or while preparing for and/or participating in any Contest and/or Prize-related activity.
17. Construction: All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of Entrants and the Contest Sponsor in connection with the Contest shall be governed by, and construed in accordance with, the laws of the Province of Ontario, without giving effect to its conflict of law rules and provisions. All Entrants consent to the jurisdiction and venue of the Province of Ontario. All Entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the laws of and the jurisdiction of the federal courts of Canada and provincial courts of the Province of Ontario, and hereby waive the jurisdiction of any other court that now or in the future could be considered competent for any reason. The venue shall only be Toronto, Ontario. Contest entrants further hereby waive any right to a trial by jury with respect to any lawsuit or judicial proceeding arising from or relating to this Contest.
18. This Contest and its Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the laws of and the jurisdiction of the federal courts of Canada and provincial courts of the Province of Ontario, and hereby waive the jurisdiction of any other court that now or in the future could be considered competent for any reason. The venue shall only be Toronto, Ontario. Contest entrants further hereby waive any right to a trial by jury with respect to any lawsuit or judicial proceeding arising from or relating to this Contest.
The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. If any provision is determined to be invalid or otherwise unenforceable, these Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.
19. Social Media Platforms: This Contest is in no way sponsored, endorsed or administered by, or associated with Facebook, Instagram, TikTok or any other social media platform. Facebook, Instagram, Tiktok, and all other social media platforms are completely released of any and all liability by each Entrant in this Contest. Any questions, comments or concerns about the Contest must be directed to the Contest Sponsor and not Facebook, Instagram, TikTok or any social media platform.
20. Language: In the event of any discrepancy or inconsistency between the English language version and the French language version of these Rules, the English version shall prevail, govern and control.