What is Ford BlueCruise*?

Ford BlueCruise (formerly Active Drive Assist) builds upon available driver-assist technologies to allow for hands-free driving on prequalified sections of highways called Hands-Free Blue Zones that make up over 200,000 kilometres of North American roads.

How It Works

BlueCruise uses driver-facing cameras and vehicle sensors which allow you to operate your vehicle hands-free, while still ensuring your eyes are on the road. In combination with your vehicle's embedded Navigation, your equipped vehicle will automatically detect when you are in a Hands-Free Blue Zone by showing blue light on the digital instrument cluster.

Note: An interactive map of the Hands-Free Blue Zones will be available in the future.

To learn how to use BlueCruise in your vehicle (if equipped), visit Enable and Activate Ford BlueCruise. 


BlueCruise hardware is available as part of the Co-Pilot360 Active 2.0 Prep Package when purchasing your vehicle. The software to enable Ford BlueCruise is a part of the Connected Services** suite and will become available via Ford Power-Up over-the-air software updates, starting with the following vehicles:

However, if you are eager to have BlueCruise capability on your equipped vehicle ahead of the Ford Power-Up software update, you can receive the upgrade at a Ford Dealer


Ford BlueCruise software will cost approximately $750***, which includes a three-year service period. After this three-year service period, the purchase of the BlueCruise service is required to obtain this feature.

Additional Information

How do I turn on BlueCruise?
BlueCruise Frequently Asked Questions (FAQs)
How do I activate my FordPass® Connect modem?

*Driver-assist features are supplemental and do not replace the driver’s attention, judgment, and need to control the vehicle. Active Drive Assist is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner's Manual for detail and limitations. Requires Ford Connect activation through the FordPass® App (see FordPass Terms for details) and a FordPass Member Account.

**Connected service and features depend on compatible cellular network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent the operation of connected features. FordPass App, compatible with select smartphone platforms, is available via download. Message and data rates may apply.    

***Final pricing subject to change and plus applicable taxes.