Tough This Smart Can Only Be Called F-150®

A group of people standing next to a camper trailer hitched to 2024 Ford F-150® LARIAT® pickup
Pro-Access Tailgate available Spring 2024. U.S. preproduction model shown.

Models

Models Starting At

XL

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1 
  • 2.7L V6 EcoBoost® with Auto Start-Stop Technology
  • Ford Co-Pilot 2.0 Technology
  • Electronic-Shift-On-The-Fly (ESOF) (4x4 Only)
  • AdvancedTrac® w/RSC (Roll Stability Control)
  • Selectable Drive Modes
  • 12" Productivity Screen
  • Stolen Vehicle Service (1-year Plan Included)

STX®

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  • Available 5.0L V8 with Auto Start-Stop Technology
  • 4x4 Electronic Shift-On-The-Fly (ESOF)
  • Selectable Drive Modes
  • Available Black Running Boards
  • 20" Dark Grey Machined Aluminum Wheels
  • Stolen Vehicle Service (1-year Plan Included)

XLT

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  • Chrome Front and Rear Bumpers
  • Chrome Running Boards
  • Zone Lighting
  • 360-Degree Camera
  • Pro Trailer Hitch Assist
  • Pro Trailer Backup Assist
  • Stolen Vehicle Service (1-year Plan Included)

LARIAT®

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  • 3.5L EcoBoost Engine with Auto Start/Stop Technology
  • 20" Chrome-Like PVD Wheels
  • Adaptive Cruise Control
  • Intelligent Access with Push-Button Start
  • Available Head-up Display
  • Available Pro Access Tailgate (Late Availability)
  • Stolen Vehicle Service (1-year Plan Included)

King Ranch®

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  • Standard 3.5L EcoBoost® V6 with Auto Start-Stop Technology
  • Head-Up Display
  • LED Projector with Dynamic bending Headlamps w/LED Taillamps
  • Ford CoPilot360 Assist 2.0
  • B&O® Sound System by Bang & Olufsen®
  • Heated and Ventilated Leather Front Bucket Seats
  • Leather-Wrapped Heated Steering Wheel
  • 20" Chrome-Like PVD Wheels
  • Stolen Vehicle Service (1-year Plan Included)

Platinum®

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  • 3.5L EcoBoost® V6 with Auto Start-Stop Technology
  • Gloss Black Surround with Gloss Black Accent Grille
  • Two-Speed Automatic Transfer Case (4x4 Only)
  • LED Projector with Dynamic bending Headlamps with LED Taillamps
  • Ford Co-Pilot360 Assist 2.0
  • B&O® Sound System by Bang & Olufsen®
  • Heated and Ventilated Leather Front Bucket Seats with Active Motion®
  • 20" Gloss Black Wheels
  • Available Platinum Plus Package
  • Stolen Vehicle Service (1-year Plan Included)

Raptor®

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  • 3.5L V6 EcoBoost® High Output Engine with Auto Start-Stop Technology
  • 4x4 with Hi-Lock Transfer Case
  • Trail Control with Trail 1-Pedal Drive and Trail Turn Assist
  • Heavy-Duty Skid Plates
  • Sport-Tuned Shock Absorbers – Front and Rear – available Fox Dual-Live Valve Shocks Technology
  • SYNC® 4 with Enhanced Voice Recognition with 12" LCD Display
  • 17" Cast Aluminum Wheels with 34" All-Terrain Tires
  • Stolen Vehicle Service (1-year Plan Included)

Design

2024 Ford F-150® LARIAT® pickup in Rapid Red with the Black Appearance Package parked in a rustic setting
Preproduction images shown throughout.

Designed To Get Things Done

Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal — to help you make easy work out of the hardest jobs. With intelligent functionality already built-in, everything from hauling to camping just got better.

Performance

A 2024 Ford F-150® pickup in Agate Black pulling an Airstream Camper
U.S. preproduction model shown.

Technology

Interior of a 2024 Ford F-150® King Ranch® pickup showcasing the 12″ LCD touchscreen display
U.S. preproduction model shown.

It's One Smart Truck

Loaded with intelligent technology to help make doing things go smoothly while on the job or for recreation. Now you can load up, tow and work from just about anywhere.


FAQs