Tough this smart can only be called F-150®.

Man walking near a 2024 Ford F-150® pickup with the Pro Access Tailgate open while hitched to a trailer

Models Starting at MSRP
XL
1 
STX®
1 
XLT
1 
LARIAT®
1 
King Ranch®
1 
Platinum®
1 
Tremor®
1 
Raptor®
1 

XL

1 

1 
  • 2.7L V6 EcoBoost® with Auto Start-Stop Technology
  • Ford Co-Pilot360® Technology
  • LED Reflector Headlamps
  • 12" Productivity Screen
  • Class IV Trailer Hitch
  • 12” LCD Touchscreen with Apple CarPlay® & Android Auto compatibility
  • 5G LTE Wi-Fi® Hotspot Connectivity (up to 10 devices)125
  • Stolen Vehicle Services (1-Year Plan Included)*

STX®

1 

1 
  • 20" Dark Grey Machined Aluminum Wheels
  • Body Colour Front and Rear Bumpers
  • Available 3.5L V6 EcoBoost® with Auto Start-Stop Technology
  • Available STX® FX4®
  • Available 4x4 Electronic Shift-On-The-Fly (ESOF)
  • Available Off-Road Tuned Front Shock Absorbers
  • Stolen Vehicle Services (1-Year Plan Included)*
  • Available Black Appearance Package

XLT

1 

1 
  • 18" Chrome-Like PVD Wheels
  • Chrome Running Boards
  • 8-Way Power Driver’s Seat
  • 360-Degree Camera
  • Pro Trailer Hitch Assist9
  • Pro Trailer Backup Assist
  • Available Ford BlueCruise147
  • Available 3.5L PowerBoost® Full Hybrid V6 Engine w/ 2.4kW Pro Power Onboard
  • Stolen Vehicle Services (1-Year Plan Included)*
  • Available Heated Front Seats
  • Available Power Adjustable Pedals
  • Available Leather-Trimmed Seats
  • Available Black Appearance Packages

LARIAT®

1 

1 
  • 20" Chrome-Like PVD Wheels
  • Chrome Running Boards
  • Ford BlueCruise Equipped (90-Day Trial)
  • Available B&O® Sound System by Bang & Olufsen®94 (14 Speakers Including Subwoofer)
  • Available 3.5L PowerBoost Full Hybrid V6 Engine
  • Available 7.2kW Pro Power Onboard
  • Available Head-Up Display12
  • Available Pro Access Tailgate Equipped with Bed Utility Package (Pro Access Tailgate Available Late Spring)
  • Intelligent Access with Push-Button Start
  • Adaptive Cruise Control10
  • Available LARIAT® Black Appearance Package
  • 10-Way Power Driver’s Seat
  • Heated Front Seats and Steering Wheel
  • Power Adjustable Pedals with Memory
  • Stolen Vehicle Services (1-Year Plan Included)*

King Ranch®

1 

1 
  • 3.5L EcoBoost® V6 with Auto Start-Stop Technology
  • Available 3.5L PowerBoost® Full Hybrid V6 Engine with 7.2 kW Pro Power Onboard
  • Tow-Haul Package
  • Ford BlueCruise equipped (90-Day Trial)
  • Head-Up Display12
  • Pro Access Tailgate (Pro Access Tailgate available late spring)
  • LED Projector with Dynamic Bending Headlamps w/LED Taillamps
  • B&O® Sound System by Bang & Olufsen®94 (14 Speakers Including Subwoofer)
  • Heated and Ventilated Leather Front Bucket Seats
  • Leather-Wrapped Heated Steering Wheel
  • 20" Chrome-Like PVD Wheels with Unique King Ranch® Centre Cap
  • Stolen Vehicle Services (1-Year Plan Included)*
  • Twin Panel Moonroof

Platinum®

1 

1 
  • Available Platinum® Plus (703A)
  • 3.5L EcoBoost® V6 with Auto Start-Stop Technology
  • Available 3.5L PowerBoost® Full Hybrid V6 Engine
  • Pro Access Tailgate (Pro Access tailgate available late spring)
  • Gloss Black Surround with Gloss Black Accented Grille
  • B&O® Sound System by Bang & Olufsen®94 with HD Radio (14 Speakers Including Subwoofer)
  • Pro Power Onboard 2.0kW (7.2kW standard on Platinum® Plus)
  • Ford BlueCruise Equipped (90-Day Trial)
  • LED Projector with Dynamic Bending Headlamps with LED Taillamps
  • Heated and Ventilated Leather Front Bucket Seats with Active Motion®
  • 20" Gloss Black Wheels
  • Power Deployable Running Boards
  • Twin Panel Moonroof
  • Tow/Haul Package
  • Stolen Vehicle Services (1-Year Plan Included)*

Tremor®

1 

1 
  • 3.5L V6 EcoBoost® Engine with Auto Start-Stop Technology
  • Available 5.0L T—VCT V8 Engine
  • Off Road Front and rear Shocks
  • Unique Tremor Control Arms & Front Knuckle
  • 4x4 Electronic Shift-On-The-Fly (ESOF) with Neutral Towing Capability
  • Selectable Drive Modes
  • Ford BlueCruise147
  • Available modular Front Bumper with Accessory Attachment Capability
  • Skid Plates
  • Unique TREMOR® Trim and Accents
  • Trail Control with Trail 1-Pedal Drive and Trail Turn Assist
  • 18-Inch Dark Matte Finish Alloy Wheels with 33-Inch All-Terrain Tires
  • Stolen Vehicle Services (1-Year Plan Included)

Raptor®

1 

1 
  • 3.5L V6 EcoBoost® High Output Engine with Auto Start-Stop Technology
  • 4x4 with Hi-Lock Transfer Case
  • Ford Trail Control with Trail 1-Pedal Drive and Trail Turn Assist128
  • Heavy-Duty Skid Plates
  • Sport-Tuned Shock Absorbers – Front and Rear – Available FOX® Dual-Live Valve Shocks Technology
  • Head-Up Display12
  • SYNC® 476 with Enhanced Voice Recognition with 12" LCD Display
  • 17" Cast Aluminum Wheels with 34" All-Terrain Tires
  • Stolen Vehicle Services (1-Year Plan Included)*
  • Long Travel Suspension with Reinforced Upper and Lower Control Arms
  • Unique Raptor® Styling, Including Flared Body Panels with Air Extractors
  • Available 5.2L Supercharged V8

Three Ways to Outstanding Performance

There's more than one way to get powerful capability from F-150® trucks. It can easily be captured with a range of powertrain options across the lineup.

Performance

2024 Ford F-150® pickup with farm equipment loaded into the truck bed being driven on a dirt road

So Much Power, So Many Possibilities

Immense power comes in all sizes. Whether you're looking for the perfect vocational truck that shares your work-hard ethic or an unworldly powerful weekend warrior that allows you to assert your freedom to play just as hard, we've got a powertrain fit for the job. Whichever you choose, you’ll have the trust in knowing its capabilities are boundless.
2024 Ford F-150® Lariat in Rapid Red pulling a trailer carrying ATVs

Towing and Hauling

There are tons of capabilities at the ready. That's because the 2024 F-150® pickup delivers an astounding best-in-class available tow rating up to 13,500 lbs* and 2,445 lbs. ** payload. All the power you need to haul both your tools and toys.

Explore Towing & Hauling Features

2024 Ford F-150® Raptor R® truck being driven in the desert kicking up clouds of sand

Off-Roading

Sometimes you just want to get lost and carve your own trail. That's why Ford offers a powerful line off-road trucks. Ford F-150® Tremor®, Raptor®, Raptor R®, and the new STX® FX4® pickup.

Explore Off-Roading Features

Design

Man entering the rear-seating area and a woman looking over her shoulder of a 2024 Ford F-150® pickup with leather seats

Designed to Get Things Done

Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal — to help you make easy work out of the hardest jobs while providing exceptional comfort and style. With intelligent functionality already built in, everything from hauling to home renovations to camping just got better.

Technology

View from the rear-seat showing a man using the 12" touchscreen and a woman watching from the passenger seat

It's One Smart Truck

Loaded with integrated technology; whatever you do with your F-150® truck just got simpler — for work or recreation. From towing to getting from here to there, intelligent features help ease the stress from travelling to towing to working on the road.