What are the differences between Alexa* Built-In** and Ford Premium Connectivity?

Although Amazon Alexa Built-In and Ford Premium Connectivity both utilize voice commands and are part of Ford's Connected Services bundle, they differ in functionality. Learn more about the differences between these two features below. 

Amazon Alexa Built-In

Alexa Built-In is available in eligible vehicles equipped with SYNC 4®*** and FordPass Connect™*** and enables voice-activated commands to perform a variety of functions, such as adjusting the temperature in the vehicle, adding items to your online shopping basket and even accessing smart home technology.

You will be enrolled in a complimentary 3-year trial of Alexa Built-In. The start of your trial period will be dependent on the delivery method:

  • If the Alexa Built-In feature is added during vehicle production, the free trial begins on your warranty start date
  • If it was not added during vehicle production, the free trial starts on the date the Alexa feature is delivered to your vehicle through a software update.

Ford Premium Connectivity

Ford Premium Connectivity is a paid subscription that allows you to stream your favourite music, podcasts, audiobooks (and more) right to your vehicle using intuitive Alexa voice commands, all without Wi-Fi. You can also enjoy a variety of available, in-vehicle brain games as well as stay up to date on local and global news. 

You will be enrolled into a complimentary 30-day trial of Ford Premium Connectivity if your vehicle is 2021-2023 model year (MY) that begins on your warranty start date and receive in-app notifications to confirm feature activation. After the trial, you can manage your Connected Services plan to include Ford Premium Connectivity for $15/month. 

Notes: 

  • A credit card is not required to begin a Connected Services trial. Alexa Built-In and Ford Premium Connectivity are part of the Connected Services bundle.
  • If your vehicle is 2024 MY or newer, you will be enrolled in a 1-year trial of Ford Premium Connectivity.
Alexa FeatureAlexa PromptAlexa Built-InFord Premium Connectivity
Local Media ControlPlay 92.3FM.xx
Phone CallCall Mom.xx
NavigationTake me home.xx
InformationHow tall is Barack Obama?xx
Vehicle ControlSet the temperature to 18 degrees.xx
PersonalityTell me a joke.xx
Weather What's the weather like this evening?xx
TrafficHow's my commute home?xx
ShoppingAdd diapers to my shopping list.xx
Smart HomeTurn off my front porch lights. xx
CommunicationsMake an announcement.xx
Household OrganizationWhat's on my calendar today?xx
Flash BriefingsPlay my flash briefing. x
GamesLet's play Jeopardy! x
Streaming MusicPlay "Hip Hop Hits" on Amazon Music. x
Podcasts/AudiobooksRead "The Bluest Eye" on Audible x
Long Form NewsPlay the news.  x

Additional Information

How do I set up Alexa Built-in for my vehicle?
Where can I find Alexa Built-in subscription information?
How do I use Ford Premium Connectivity?


*Amazon, Alexa, Fire, and all related marks are trademarks of Amazon.com, Inc. or its affiliates.

** Feature is available on select vehicles. Features may vary based on model year, trim, options, packages, and supply availability. Use the Build and Price tool to view feature availability on current models. If you have questions or need more information, reference your Owner’s Manual or contact your Ford Dealer.

***Don’t drive while distracted. Use voice-operated systems when possible; don’t use handheld devices while driving. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.

****FordPass Connect (optional on select vehicles), the Ford Pass App, and Complimentary Connected Service are required for remote features (see FordPass Terms and Conditions for details). Connected Service and features depend on compatible cellular network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent the operation of connected features. Connected Service excludes Bell Wi-Fi hotspot.